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With the rise of gas prices I have been waiting for large corporations to start jumping on the non-gas combustion based transportation bandwagon. I myself have never made a connection between Puma and the bicycle industry but they are backing the movement with a pretty dope web site they refer to as I-Cycle. The site states:
As a longtime supporter of, and innovator in, the bike community, PUMA is happy to present the I-Cycle Film Series produced by Daniel Leeb of Cinecyle Productions. This collection of short films is dedicated to exploring bike culture and its influencers.
The site features some videos and a photo gallery and it’s worth checking out. My only prior experience with Puma occurred sometime in junior high when I bought a pair of their kicks once, but I’ve rocked adidas for most of my life (partially because my wife worked for adidas for a number of years).
I also know that Puma was founded by the brother of the dude who founded adidas after the two got into some kind of fight. There is actually a book about it now called Sneaker Wars. I saw it on a recent trip through Union Station in D.C. and I’d like to read it sometime.
If anyone else associates bicycles with Puma in any way, I’d love some insight so feel free to comment. Also, if you’ve read the book, let us all know if you liked it. Regardless of Puma’s association with bikes I welcome them to the bandwagon!
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Filed Under: culture
4 comments for this entry ↓
1 Alex // Jun 27, 2008 at 6:11 am
Puma did release a glow-in-the-dark bike a few months ago (http://um.puma.com/). Seems like they’re getting more and more into cycling culture.
2 veganboyjosh // Jun 27, 2008 at 6:54 am
puma also sponsored a short film about a messenger in nyc a year or two ago. here’s another blog talking about it. and from what i understand, they sponsor messenger races/events, too.
http://www.randomculture.com/random_culture/2005/09/puma_bike_docum.html
not a bad connection for them to make, this two wheeled subculture that adores their shoes. sponsorship can’t hurt bikes, and it makes me think of them when i think of shoe companies that support bikes in a way i care about.
3 gabe // Jul 10, 2008 at 2:46 pm
yea and if you know anything of the NYC crew of bike messengers like Squid they are actually sponserd by Puma to race on the track. i think its been a purist thing since they have been sponsering them since 2001 or something
4 Levi // Jul 10, 2008 at 5:14 pm
Even if they’re not present throughout mainstream cycling, I still think their shoes rock, and they’ve been doing numerous events/offers to recycle your used running shoes, so I wouldn’t say they are just now jumping on the environmental bandwagon.
Not that I would mind if more companies begin supporting “non-gas combustion based transportation.”
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